Hello.

Human-Centered. Dangerously so.

I’ve spent the last 25+ years helping organizations see people—not just processes—in their systems. At Accenture Song (formerly Fjord), that meant turning research into concepts, concepts into strategy, and strategy into momentum. I lead with curiosity, translate complexity into clarity, and build the kind of alignment that makes change actually stick. My work sits at the intersection of empathy and enterprise—where human insight gets a little dangerous in the best possible way.

SEE MY WORK

How I lead human-centered work

My job is to make the invisible visible. I find the friction people have learned to live with, the workarounds they've stopped noticing, the needs no one thought to ask about — and I turn that into a direction a whole organization can align behind. I lead with questions, prototype relentlessly, and build the kind of trust that makes hard change feel possible.

Research-driven.

Outcome-focused.

Occasionally dangerous.

PROOF

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Some problems need a spreadsheet.
Others need a human.

I work on the second kind. When your product experience has drifted from your customer's reality. When research lives in a deck no one acts on. When your teams are working hard in different directions. When the strategy is sound but something human-shaped keeps getting in the way.
Those are my favorite problems.