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Hello.

Human-Centered. Dangerously so.

I lead cross-functional teams and executive stakeholders to turn fragmented systems into cohesive, human-centered experiences at scale.

At Accenture Song (formerly Fjord), I helped organizations move from insight to action—turning research into strategy and strategy into measurable momentum.

​I bring clarity to complexity, align teams around what matters, and create the conditions for change that actually sticks.

My work sits at the intersection of empathy and enterprise—where human insight challenges assumptions and drives real transformation.

Selected Impact

A few ways this has shown up in practice:​

  • Led statewide education strategy influencing legislative direction

  • Led cross-functional stakeholder alignment and workshop strategy to deliver a 5-year strategic plan, resulting in two follow-on engagements

  • Won work from a global telecommunications company through concept + storytelling

  • Built and led cross-functional design teams

How I Work

Some problems need a spreadsheet. Others need a human.

The work I'm drawn to usually involves both.​

I work at the intersection of:

  • Human insight and business strategy

  • Product thinking and service design

  • Vision and execution

Because the hardest problems aren't just about designing better experiences—they're about aligning people, priorities, and systems to make those experiences real.

That means:

  • Making complexity understandable

  • Helping teams see what's actually happening beneath the surface

  • Creating the conditions for better decisions

How I Lead
Human-Centered Work

I lead by connecting the dots others don’t see—and making them actionable.

That means:

  • Aligning cross-functional teams around a shared understanding of the problem and the path forward

  • Partnering with executive stakeholders to turn insight into decisions—not just ideas

  • Introducing just enough structure to create clarity without slowing momentum

  • Translating human insight into business and operational impact

  • Driving work from vision through execution—ensuring ideas don’t stall in strategy

Because human-centered work only matters if it actually changes how things work.​

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Where I've Worked

Education • Healthcare • Hospitality • Consumer Good & Products • Customer Service • Energy & Natural Resources • Supply Chain • Transportation • Telecommunications • Government

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Across these industries, the pattern is the same:

Complex systems, competing priorities, and a need to make things work better—for the people inside and outside of them.

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Because the work isn't just about better experiences—it's about making them real.

Still not convinced? The work speaks for itself.

© 2026 By Erica Newcomb

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